Funnel audit and growth map
We review your traffic sources, landing pages, forms, CRM and sales follow-up to find where leads are lost, then write a growth map that ranks the fixes and opportunities by likely impact.
Marketing service
Lead Generation
Campaigns that deliver qualified inquiries to your sales team, not just form fills.
From $2,500
Reply within 1 business day
Lead Generation
Growth service
From
$2,500
You get
- Written growth map with funnel audit
- Offer and messaging document
- Designed and built landing pages
Timeline
3–6 weeks to launch, then ongoing
The short answer
What is Lead Generation?
Updated · By the Open Speck Studio team
Lead generation is the process of attracting potential customers and capturing their contact details and interest so a sales team can follow up. A lead generation campaign usually combines an offer, such as a consultation, quote or guide, with landing pages, forms, traffic from paid or organic channels, and follow-up by email, phone or sales outreach.
We build lead generation campaigns as one connected system, because a good ad sent to a weak page, or a strong form that drops leads into an inbox nobody checks, wastes money. It starts with a free 20-minute strategy call and a written growth map that reviews your current funnel, from traffic sources to how quickly sales responds. We then shape an offer worth exchanging contact details for, design and build the landing pages, and set up forms that ask for just enough to qualify a lead. Traffic comes from the mix that fits your buyers: paid search, paid social, SEO or content. Every lead is passed into your CRM with its source attached, and follow-up email sequences start automatically. Because design and marketing sit in one team, we can change the page, the offer and the targeting in the same week, and we judge success by qualified leads and closed deals, not raw form counts.
What's included
What you get with our lead generation
Offer development
We shape an offer your buyers actually want, such as a consultation, assessment, quote, demo or practical guide, and write the messaging that explains why it is worth their time.
Landing pages and forms
Focused landing pages designed and built for each offer or audience, with forms that balance lead quality and completion, tested on mobile and connected to tracking before launch.
Paid and organic traffic
Campaigns across paid search, paid social and organic channels such as SEO and content, targeted at the buyers most likely to convert and adjusted weekly based on lead quality.
CRM handoff and lead routing
Leads flow into your CRM with source, campaign and form answers attached, routed to the right person, so sales can respond quickly and you can see which campaigns produce revenue.
Follow-up sequences
Automated email sequences, and text where appropriate, that deliver the offer, answer common questions and prompt a next step, so leads who are not ready today are not forgotten.
Process
How a lead gen engagement runs
Strategy call and funnel audit
A free 20-minute call about your buyers, offer and sales process, followed by a written growth map that audits your funnel and defines what a qualified lead means for your business.
Build the campaign
We develop the offer, design and build landing pages and forms, connect your CRM, write follow-up sequences and set up conversion tracking so every lead is attributed to its source.
Launch and drive traffic
We launch paid and organic traffic to the pages, watch lead volume and quality daily in the first weeks, and fix any issues with forms, routing or targeting quickly.
Optimize with sales feedback
We review lead quality with your sales team, test new offers, pages and audiences, and shift budget toward the campaigns that turn into booked meetings and closed deals.
Deliverables & pricing
How much does lead generation cost?
Deliverables
- Written growth map with funnel audit
- Offer and messaging document
- Designed and built landing pages
- Forms with qualification questions
- Paid and organic campaign setup
- CRM integration and lead routing rules
- Automated follow-up email sequences
- Monthly report on leads, cost per lead and pipeline
Who it's for
- B2B and service companies that need a steadier sales pipeline
- Teams getting leads that sales says are poor quality
- Businesses whose ads get clicks but few inquiries
- Founders ready to stop relying only on referrals
By industry
Lead Generation for your industry
What changes in the work depending on the market you sell into.
Technology and software
Software companies need lead generation that separates trial signups from sales-ready demo requests, routes high-value accounts to sales quickly, and nurtures smaller teams with product education.
Finance and insurance
Financial firms must generate leads within strict advertising and data rules, with compliant claims, secure forms, careful consent language and follow-up that builds trust before any sales conversation.
Healthcare
Healthcare providers need patient inquiry campaigns with privacy-conscious forms and tracking, fast appointment booking, and follow-up that respects the rules your organization applies to patient information.
Retail and consumer brands
Retailers with high-value products, wholesale programs or in-store services can use lead generation to capture consultation requests, trade accounts and bulk orders that do not suit a normal checkout.
Real estate and construction
Real estate teams need lead capture for buyers, sellers and renters, instant routing to the right agent, and long-term follow-up for people who may not move for months.
Tourism and hospitality
Venues and hotels generate valuable leads from group bookings, events and corporate stays, where fast quotes, clear packages and prompt follow-up make the difference between an inquiry and a signed contract.
Manufacturing
Manufacturers need quote request flows that capture specifications, volumes and timelines up front, so sales and engineering can prioritize serious inquiries across long, multi-stakeholder buying cycles.
Logistics and distribution
Logistics providers need lead forms that gather lanes, volumes and shipment types, routing each inquiry to the right team so quotes go out fast while the shipper is still comparing options.
Life sciences and biotech
Life sciences companies use lead generation for partnering, research services and trial recruitment, with precise targeting, careful claims and forms that collect only the information each purpose genuinely needs.
Higher education
Schools and course providers need inquiry and application campaigns timed to enrollment cycles, with follow-up sequences for prospective students and parents that answer questions about programs, fees and outcomes.
Media and entertainment
Media companies generate leads for advertising sales, subscriptions and events, so campaigns need clear offers such as media kits or trial access and a CRM setup that tracks each revenue stream separately.
Energy
Energy companies often need to qualify leads by property type, location and eligibility for incentives, so forms and follow-up must filter out poor fits before a costly site visit is booked.
Government and public sector
Public agencies and government contractors use lead generation to drive program sign-ups, applications or vendor interest, with accessible forms and clear follow-up that guides people through each step.
FAQ's
Lead Generation questions, answered
Straight answers to what founders ask us before starting.
Our lead generation retainers start around $2,500 per month, covering strategy, landing pages, campaign management, CRM setup and follow-up sequences. Ad spend is separate and paid directly to platforms like Google or Meta. We also offer quarterly and per-project pricing, and we agree the fee and a suggested ad budget after the free strategy call.
Paid campaigns can start producing leads within days of launch, once landing pages, tracking and CRM handoff are in place, which typically takes three to six weeks to build. Organic channels like SEO take longer. We cannot guarantee a specific number of leads, but we report weekly early on so you see what is happening.
A qualified lead is someone who fits your target customer and has shown real interest, for example the right company size, budget range or location, plus a request for a quote or call. We agree the definition with your sales team at the start, then design forms and targeting to attract more of those people.
No. We generate leads through your own campaigns, so every person has chosen to contact you or requested your offer. Bought lists tend to produce low response rates and can create privacy and email compliance problems. Leads you generate yourself are more likely to convert and belong entirely to your business.
We commonly work with widely used CRMs such as HubSpot, Salesforce and Pipedrive, and can connect most others through native integrations or tools like Zapier. The goal is that every lead arrives with its source and form answers, is assigned to the right person, and triggers the correct follow-up automatically.
Usually both. Paid ads produce leads quickly and let you test offers and messaging, while organic channels like SEO and content build a steadier, lower-cost flow over time. We start with the mix that fits your budget and sales cycle, then shift toward whichever channels produce the most qualified leads per dollar.
Next Step
Get a fixed quote for lead generation
Tell us what you need. You get a plan, a timeline and a fixed price back within one business day.
Tell us what you're building. You get a clear plan, a timeline and a fixed price back, not a sales pitch.
- Reply timeWithin one business day
- How we startA 20 minute call, then a written growth map
- Direct lineinfo@openspeck.com · (443) 978-3119
- OfficesSalisbury (HQ) · Fremont · Dubai · Karachi