Name and competitor review
We study your name, market and the logos of direct competitors to find what is overused in your category and where there is room for a mark that people will remember.
Design service
Logo Design
A distinctive logo that works as a favicon, on a sign and everywhere in between.
From $1,500
Reply within 1 business day
Logo Design
Design service
From
$1,500
You get
- Three original logo concepts
- Two rounds of refinement
- Primary, stacked and icon versions
Timeline
2–3 weeks
The short answer
What is Logo Design?
Updated · By the Open Speck Studio team
Logo design is the creation of a distinctive mark that identifies a business, product or organization. A logo can be a wordmark, a symbol, a lettermark or a combination of these. A well-designed logo is simple enough to recognize at small sizes, works in one color, and fits the personality of the business it represents.
We design logos for founders who need one mark that works everywhere, from a 16-pixel favicon to a building sign, and who want more than a quick template. After the free strategy call and written growth map, we look at your name, your competitors and the places your logo will appear most, then sketch widely before narrowing down. You see three distinct concepts, each tested in one color, at small sizes and on realistic applications such as your website header, social avatar and packaging or business card. Two rounds of refinement follow on the direction you choose. You receive the final logo in every format and color version you need, with a short usage guide covering spacing, minimum sizes and backgrounds. If you later need a full identity system, the logo becomes the starting point, and because our marketing team uses it daily, we catch any weaknesses early.
What's included
What you get with our logo design
Sketching and exploration
We explore wordmarks, symbols and combinations broadly before choosing what to show, so the concepts you see are the strongest of many ideas rather than the first ones.
Three logo concepts
Three distinct directions presented with the thinking behind each, shown in context on a website, social profile and physical item so you can judge them realistically.
Small-size and one-color testing
Each concept is tested as a favicon, app icon and one-color print, because a logo that only works large and in full color will cause problems almost immediately.
Two refinement rounds
Focused revisions on your chosen direction, adjusting letter spacing, proportions, line weight and color until the mark feels balanced, legible and right for the business.
Complete file package
Final logos as SVG, PNG and PDF in full color, one color, black and white, with horizontal, stacked and icon versions, plus a short usage guide.
Process
How a logo engagement runs
Brief and research
After the strategy call and growth map, we agree what the logo must communicate and where it will appear most, then review your competitors and category conventions.
Explore and select
We sketch and test many ideas internally, then choose three strong, clearly different concepts to present, each backed by a short explanation of why it fits.
Present in context
On a video call we present the concepts on realistic applications and at small sizes, discuss your reactions, and agree on one direction to develop further.
Refine and deliver
We refine the chosen mark over two rounds, prepare every file format and version, and send a usage guide, with two weeks of support for any file questions.
Deliverables & pricing
How much does logo design cost?
Deliverables
- Three original logo concepts
- Two rounds of refinement
- Primary, stacked and icon versions
- Full color, one color, black and white variations
- Files in SVG, PNG and PDF
- Favicon and social avatar sizes
- Logo usage guide
Who it's for
- New businesses that need a professional mark before launch
- Founders replacing a DIY or template logo
- Companies with a logo that breaks at small sizes
- Teams launching a new product or sub-brand
By industry
Logo Design for your industry
What changes in the work depending on the market you sell into.
Technology and software
Tech logos need to work as app icons, favicons and in product interfaces, so marks are tested at tiny sizes and designed to avoid the generic geometric shapes common in software.
Finance and insurance
Financial logos must communicate stability and trust, often need to sit beside partner and regulator marks, and should look credible on cards, statements and mobile banking screens.
Healthcare
Healthcare logos should feel calm and approachable, avoid overused medical symbols, and remain clear on signage, patient forms, uniforms and small digital spaces like booking apps.
Retail and consumer brands
Retail logos must work on storefronts, shopping bags, tags and ecommerce headers, and remain memorable enough that shoppers recognize them instantly on shelves and in social ads.
Real estate and construction
Real estate logos must work on yard signs, listing photos and agent business cards, stay legible from the street, and look professional across many property types and price points.
Tourism and hospitality
Hospitality logos carry the personality of a place across signage, menus, cups and social media, so they must feel distinctive, suit the atmosphere and reproduce well on many materials.
Manufacturing
Manufacturing logos are stamped, embossed or printed on products and parts, so they need clean shapes that survive engraving, molding and single-color printing without losing their recognition.
Logistics and distribution
Logistics logos must be readable on moving trucks, containers and shipping labels from a distance, which calls for bold, simple forms and strong contrast in every color version.
Life sciences and biotech
Life sciences logos should convey precision and credibility to investors and scientific partners, while staying distinctive in a category full of molecules, helixes and similar abstract symbols.
Higher education
Education logos should appeal to students and reassure parents, working on everything from websites to sports kits, certificates and campus merchandise without losing clarity.
Media and entertainment
Media logos appear on video thumbnails, podcast covers and social profiles, so they need to hold up at tiny sizes, animate simply and remain recognizable over busy imagery.
Energy
Energy logos appear on sites, vehicles, equipment and investor reports, so they need to reproduce reliably in one color and at large scale while signaling a credible long-term operator.
Government and public sector
Government programs and agencies need logos that feel official without looking bureaucratic, meet accessibility and contrast requirements, and sit alongside existing seals or parent department marks.
FAQ's
Logo Design questions, answered
Straight answers to what founders ask us before starting.
Our logo design projects start around $1,500 and include research, three concepts, two refinement rounds and a full file package. The price rises with extra concepts, a custom symbol or additional lockups. If you need colors, type and guidelines too, a brand identity project is usually better value. We confirm the price after the free strategy call.
Logo design with us usually takes two to three weeks, including research, concepts, two refinement rounds and final files. The timeline depends mostly on how quickly feedback comes back. We set review dates at kickoff, and rushing the exploration stage rarely pays off, because that is where the distinctive ideas come from.
You receive your logo as SVG and PDF vector files for print and scaling, and PNG files for web and social use. Each comes in full color, one color, black and white, in horizontal, stacked and icon versions. We also include favicon and social avatar sizes, plus a short guide explaining which file to use where.
Yes. Once the project is paid in full, ownership of the final logo transfers to you, along with the source files. We create original marks rather than using templates or stock icons. If your logo uses a commercial typeface, we tell you which license is needed. Trademark registration is separate and should be handled with a legal professional.
Get a logo if you are early and mainly need a professional mark for a website and social profiles. Choose a full brand identity if you have several touchpoints, a growing team or a launch that needs consistent colors, type and messaging. A logo can always become the starting point for a full identity later.
A good logo is simple, distinctive and practical. It is recognizable at very small sizes, works in one color, looks different from competitors and suits the business it represents. It does not need to explain everything you do. Most strong logos become meaningful through consistent use over time rather than clever hidden details.
Next Step
Get a fixed quote for logo design
Tell us what you need. You get a plan, a timeline and a fixed price back within one business day.
Tell us what you're building. You get a clear plan, a timeline and a fixed price back, not a sales pitch.
- Reply timeWithin one business day
- How we startA 20 minute call, then a written growth map
- Direct lineinfo@openspeck.com · (443) 978-3119
- OfficesSalisbury (HQ) · Fremont · Dubai · Karachi