Channel audit and growth map
We review your existing profiles, past performance and competitors, then recommend which platforms to focus on and what each one should achieve for the business in the first ninety days.
Marketing service
Social Media Marketing
Social channels run as a source of customers, not a posting schedule to keep up with.
From $2,000
Reply within 1 business day
Social Media Marketing
Growth service
From
$2,000
You get
- Written growth map with social channel audit
- Content pillars and tone of voice notes
- Monthly content calendar for approval
Timeline
2–3 weeks to launch, then monthly
The short answer
What is Social Media Marketing?
Updated · By the Open Speck Studio team
Social media marketing is the use of platforms such as Instagram, LinkedIn, TikTok and Facebook to reach, engage and convert an audience. It includes choosing the right channels, planning and producing content, publishing on a schedule, managing comments and messages, and measuring how social activity contributes to traffic, leads and sales over time.
We run social media as a marketing channel with a job to do, not as a box to tick every week. Every engagement starts with a free 20-minute strategy call and a written growth map that reviews your current profiles, your competitors and the platforms your buyers actually use, so we can recommend two or three channels worth the effort instead of spreading thin across all of them. From there we set content pillars, build a monthly calendar, and produce posts, short videos and carousels in your brand style. Because our designers and marketers work in one team, the creative is made with the metrics already in mind: every campaign has a goal, a tracking link and a way to tell whether it worked. Each month you get a plain report showing what drove profile visits, clicks, inquiries and sales, and what we are changing next month as a result.
What's included
What you get with our social media marketing
Content pillars and calendar
A small set of recurring themes tied to your offer and audience, turned into a monthly calendar you approve in advance, so posting stays consistent without last-minute scrambles.
Post, carousel and video creation
Designed graphics, carousels and short-form video edits produced in your brand style by our design team, with captions written for each platform rather than copied across all of them.
Publishing and community management
We schedule and publish content, reply to comments and route messages that need your input, so questions from potential customers get answered while their interest is still fresh.
Campaign and launch support
Dedicated content pushes for product launches, events, promotions or hiring, planned alongside your other channels so social supports the same message as your site and email.
Monthly reporting and review
A short report and call each month covering reach, engagement, clicks and the inquiries or sales we can trace to social, with clear decisions on what to keep, cut or test.
Process
How a social media engagement runs
Strategy call and audit
A free 20-minute call about your goals and customers, followed by a written growth map that audits your social presence and recommends channels, content themes and targets.
Plan and set up
We agree content pillars, tone and approval steps, tidy up profiles and bios, set up tracking links, and build the first month of content for your review.
Publish and engage
Content goes live on the agreed schedule while we monitor comments and messages, watch early performance, and adjust formats and timing in the first few weeks.
Measure and scale
Monthly reviews compare results with the targets from the growth map, then we shift effort toward the posts and platforms that bring in real inquiries and sales.
Deliverables & pricing
How much does social media marketing cost?
Deliverables
- Written growth map with social channel audit
- Content pillars and tone of voice notes
- Monthly content calendar for approval
- Designed posts, carousels and short videos
- Platform-specific captions and hashtags
- Community management and message routing
- Tracking links for key campaigns
- Monthly performance report and review call
Who it's for
- Founders posting inconsistently with no clear return
- Brands whose social feed looks different from their website
- Companies launching a product or entering a new market
- Teams without an in-house social media manager
By industry
Social Media Marketing for your industry
What changes in the work depending on the market you sell into.
Technology and software
For software companies, social media works best as a way to show the product in use, share founder and team insight on LinkedIn, and keep prospects warm during long evaluation cycles.
Finance and insurance
Financial firms need social content that explains money topics plainly and builds trust, while every post follows the review and disclosure rules your compliance team already applies to marketing.
Healthcare
Healthcare providers can use social media to share practical health information, introduce staff and promote services, while keeping patient privacy protected in every photo, comment reply and message.
Retail and consumer brands
Retail brands use social media to launch products, show items in real use, run promotions and user-generated content campaigns, and send shoppers straight to product pages with trackable links.
Real estate and construction
Real estate teams use social media to showcase listings with video tours, share local market updates, and build agent visibility so sellers think of them before they list.
Tourism and hospitality
Hotels, restaurants and venues rely on social media to show the experience before guests arrive, promote seasonal menus and events, and turn tagged guest posts into free word of mouth.
Manufacturing
Manufacturers can use LinkedIn and video to show capabilities, facilities and finished work, support trade show outreach, and help recruit skilled staff in a tight hiring market.
Logistics and distribution
Logistics firms use social media to show reliability through fleet, warehouse and team content, share service updates, and stay visible to shippers and partners between contract renewals.
Life sciences and biotech
Life sciences companies use social channels, mostly LinkedIn, to share research milestones, support recruitment and investor relations, and explain complex work accurately without making claims that regulators would question.
Higher education
Schools and course providers use social media to show campus life and student outcomes, answer enrollment questions, and stay in front of prospective students and parents during long decision periods.
Media and entertainment
Media brands depend on social platforms for distribution, so the work covers format choices for each network, clip and headline testing, and moving followers toward newsletters or subscriptions they own.
Energy
Energy companies use social channels to explain incentives, installation and savings in plain terms, show finished projects, and answer the questions homeowners and businesses ask before requesting a quote.
Government and public sector
Public agencies use social channels to share service updates, deadlines and public notices in plain language, answer common questions quickly, and reach residents who never visit the official website.
FAQ's
Social Media Marketing questions, answered
Straight answers to what founders ask us before starting.
Our social media marketing retainers start around $2,000 per month for two platforms with a steady posting schedule and community management. More platforms, frequent video or paid promotion move the fee into the $5k–$15k band. We also offer quarterly and per-project options, and we fix the price in writing after the free strategy call.
You should be on the platforms where your buyers already spend time and where you can post consistently. For many B2B companies that means LinkedIn; for consumer brands it is often Instagram or TikTok. We recommend two or three channels in your growth map, because doing a few well usually beats being thinly present everywhere.
Engagement and profile traffic usually start to move within the first month or two, while steady inquiries and sales from social tend to take three to six months of consistent work. Results depend on your starting audience, offer and budget. We set realistic targets in the growth map and review progress against them every month.
We create it. Our design team produces the graphics, carousels and video edits, and our marketers write the captions. Your input still matters: we ask for product details, photos, behind-the-scenes clips and approvals. Content made with real material from your business almost always performs better than generic stock imagery.
We track the actions that matter to your business, such as website visits from social, form submissions, booked calls and purchases, using tracking links and analytics events set up at the start. Likes and followers are reported too, but we treat them as early signals. The monthly report ties activity to leads and revenue wherever the data allows.
Yes. Organic content and paid social work best together, and our paid advertising team can promote the posts that already perform well or run dedicated campaigns. Ad spend is billed separately from our management fee. We usually recommend building a base of organic content first so ads have proven creative to work with.
Next Step
Get a fixed quote for social media marketing
Tell us what you need. You get a plan, a timeline and a fixed price back within one business day.
Tell us what you're building. You get a clear plan, a timeline and a fixed price back, not a sales pitch.
- Reply timeWithin one business day
- How we startA 20 minute call, then a written growth map
- Direct lineinfo@openspeck.com · (443) 978-3119
- OfficesSalisbury (HQ) · Fremont · Dubai · Karachi