Account and tracking audit
We review your ad accounts, conversion tracking, analytics and landing pages, identify where spend is being wasted, and fix measurement before any budget is increased or moved.
Marketing service
Paid Advertising
Google and social ad campaigns built to keep cost per lead steady as budgets grow.
From $1,500
Reply within 1 business day
Paid Advertising
Growth service
From
$1,500
You get
- Written growth map with ad account and tracking audit
- Conversion tracking setup and verification
- Campaign structure for search and paid social
Timeline
2–3 weeks to launch, then monthly
The short answer
What is Paid Advertising?
Updated · By the Open Speck Studio team
Paid advertising is the practice of buying placements on search engines, social networks and other platforms to reach a targeted audience. It includes pay-per-click (PPC) search ads such as Google Ads, and paid social campaigns on platforms like Meta, LinkedIn and TikTok. Campaigns are managed through targeting, bidding, creative and landing pages, and judged on cost per lead or return on ad spend.
We manage paid advertising with one goal in mind: holding your cost per lead or sale steady as the budget grows, so spend can scale without results falling apart. It starts with a free 20-minute strategy call and a written growth map that audits your current accounts, tracking and landing pages, because most wasted spend comes from broken conversion tracking, loose targeting or ads sending people to weak pages. We fix the measurement first, then build or restructure campaigns across Google Ads and the social platforms where your buyers are, with clear budgets per campaign. Because our designers sit in the same team, ad creative and landing pages are produced and tested together rather than handed between agencies. We run structured tests on audiences, messages and offers, cut what underperforms and move budget toward what works. Weekly checks and a monthly report show spend, leads, cost per lead and what we are changing next.
What's included
What you get with our paid advertising
Google Ads and search campaigns
Search, Performance Max and remarketing campaigns built around the keywords and intent that match your offer, with negative keyword lists that keep budget away from irrelevant searches.
Paid social campaigns
Campaigns on Meta, LinkedIn or TikTok with audiences, placements and objectives chosen for your buyers, from cold prospecting to retargeting people who already visited your site.
Ad creative and copy
Static, carousel and short video ads designed by our team, with several message and visual variations per campaign so we learn quickly which angles bring the cheapest qualified leads.
Landing page optimization
Dedicated landing pages or improvements to existing ones, matched to each campaign message, because a better page often lowers cost per lead more than any bid change can.
Budget management and reporting
Weekly monitoring of spend and performance, budget shifts toward winning campaigns, and a monthly report covering spend, leads, cost per lead, return on ad spend and next tests.
Process
How a PPC & paid social engagement runs
Strategy call and audit
A free 20-minute call about your goals, margins and past campaigns, then a written growth map that audits accounts and tracking and sets target cost per lead or return on spend.
Tracking and build
We fix conversion tracking, set up or restructure campaigns, produce the first round of creative, and prepare landing pages so every click can be measured from day one.
Launch and test
Campaigns launch on a controlled budget while we test audiences, keywords, messages and offers, cutting weak performers early and keeping the variations that bring qualified leads.
Scale with control
Once cost per lead is stable, we raise budgets in steps, add channels or audiences, and watch efficiency closely so growth in spend brings a matching growth in results.
Deliverables & pricing
How much does paid advertising cost?
Deliverables
- Written growth map with ad account and tracking audit
- Conversion tracking setup and verification
- Campaign structure for search and paid social
- Keyword, audience and negative keyword lists
- Ad creative and copy variations
- Campaign landing pages or page improvements
- Weekly budget and performance monitoring
- Monthly report with spend, leads and cost per lead
Who it's for
- Companies spending on ads without clear cost per lead data
- Founders ready to scale a campaign that already works
- Businesses launching a new offer that needs demand quickly
- Teams juggling Google and social ads across several vendors
By industry
Paid Advertising for your industry
What changes in the work depending on the market you sell into.
Technology and software
For software companies, paid advertising covers search campaigns on high-intent terms, LinkedIn targeting by role and company size, and retargeting that moves trial users and demo visitors toward a purchase.
Finance and insurance
Financial advertisers work under strict platform policies and disclosure rules, so campaigns need approved wording, careful targeting and landing pages that satisfy compliance review while still converting prospects.
Healthcare
Healthcare advertising must follow platform health policies and privacy rules on tracking, so campaigns focus on service and location searches, with conversion data handled in ways your practice has approved.
Retail and consumer brands
Retail and ecommerce brands use Shopping, Performance Max and paid social campaigns tied to product feeds, managing return on ad spend closely across seasons, promotions and inventory changes.
Real estate and construction
Real estate teams use paid ads to promote listings, attract seller leads and build audiences in specific neighborhoods, while following the housing ad targeting rules that platforms enforce.
Tourism and hospitality
Hotels, restaurants and venues use paid ads to fill rooms and tables during slower periods, promote events and packages, and win direct bookings instead of paying commission to third parties.
Manufacturing
Manufacturers use search ads on specific product and capability terms, plus LinkedIn campaigns aimed at engineers and procurement roles, to generate quote requests within long B2B buying cycles.
Logistics and distribution
Logistics firms use paid search to capture shippers looking for specific services or lanes, and LinkedIn ads to reach operations managers, with forms that collect the details needed to quote.
Life sciences and biotech
Life sciences companies use targeted paid campaigns for recruitment, conference promotion and reaching researchers or clinicians, with claims reviewed carefully against the rules that apply to their products.
Higher education
Schools and course providers use search and social ads during enrollment windows, targeting prospective students and parents with program-specific messages and tracking inquiries through to applications.
Media and entertainment
Media brands use paid campaigns to acquire newsletter subscribers, members and app users, watching acquisition cost against subscriber lifetime value so growth stays profitable.
Energy
Energy companies use search and social ads to reach homeowners and businesses researching solar, storage or efficiency upgrades, with qualification questions that filter out leads outside the service area.
Government and public sector
Public agencies use paid advertising to promote programs, deadlines and public health messages, reaching specific communities quickly and measuring awareness and sign-ups against clear campaign goals.
FAQ's
Paid Advertising questions, answered
Straight answers to what founders ask us before starting.
Our paid advertising management starts around $1,500 per month for a focused Google Ads or paid social program. Multi-platform programs with regular creative and landing page work usually sit in the $5k–$15k band. Ad spend is separate and paid to the platforms directly. We fix the management fee in writing after the free strategy call.
The right budget depends on your cost per click, conversion rate and what a customer is worth to you. We usually recommend enough spend to gather meaningful data within a few weeks, then scale from there. In the growth map we model a starting budget and the cost per lead you would need for the numbers to work.
Google search ads capture people already looking for what you sell, so they often convert well for services with clear demand. Social ads create demand by reaching people who match your buyer profile but are not searching yet. Many businesses benefit from both; we recommend the starting mix based on your offer and budget.
Ads can start producing clicks and inquiries within days of launch, but the first few weeks are a learning period while we test audiences, keywords and messages. Most accounts become more efficient over the first two to three months. We cannot guarantee specific results, but we report openly on progress every month.
No. Ad spend is billed separately and paid directly to Google, Meta, LinkedIn or other platforms using your own payment method. Our fee covers strategy, setup, creative, landing pages, optimization and reporting. Keeping them separate means you see exactly what the platforms charge and keep full ownership of your ad accounts.
Yes. Campaigns run in ad accounts owned by your business, with our team added as users. If you ever stop working with us, the accounts, campaign history, audiences and tracking remain yours. We set things up this way from the start, and if an existing account is held by a previous vendor, we help you request access.
Next Step
Get a fixed quote for paid advertising
Tell us what you need. You get a plan, a timeline and a fixed price back within one business day.
Tell us what you're building. You get a clear plan, a timeline and a fixed price back, not a sales pitch.
- Reply timeWithin one business day
- How we startA 20 minute call, then a written growth map
- Direct lineinfo@openspeck.com · (443) 978-3119
- OfficesSalisbury (HQ) · Fremont · Dubai · Karachi